Lisa Granik

Lisa Granik

About:

Lisa entered the wine trade following an earlier career as a lawyer and law professor. In 2010 she established Tastingworks, which offers tailored go-to-market strategies and coaching for wine regions and family-run wineries seeking to enter and/or improve their penetration in the American market. Her career in wine has included work in retail, import and distribution channels, working with both small and large wholesalers and importers around the United States. Engaging and dynamic, Lisa is widely renowned as a superb teacher, not just on wine knowledge and philosophy, but also on wine sales effectiveness, having taught at the International Wine Center, the Wine and Spirit Education Trust (WSET), the American Sommelier Association, and the Institute of Masters of Wine for over 10 years. She was a Professor of Wine at the New York Institute of Technology from 2013-2015. Her multiple speaking engagements include the Smithsonian Institution and the Cité du Vin et Civilization in Bordeaux. Lisa frequently judges in wine competitions; her writings on wine have appeared in publications such as Sommelier Journal, The World of Fine Wine, and The New York Times.

Lisa became a Master of Wine in 2006. She has a BS and MS in Foreign Service from Georgetown University, a JD from Georgetown, her LL.M and doctorate from Yale Law School. Widely published both in wine and in the law, she is the recipient of numerous awards and fellowships, among them two distinct Fulbright Scholarships (in 1990-91 and in 2017-18), the Villa Maria Award, a Waitrose Fellowship, and the Thomas Jefferson Award from the Pennsylvania Academy of Fine Arts. She is currently serves on the governing Council of the Institute of Masters of Wine and is a Board Member of the Institute of Masters of Wine (North America) and the Women in Wine Leadership Symposium. As a Fulbright Scholar in 2017-2018, Lisa will spend extended research trips to Georgia for an in-depth study of the country’s winelands.