Woody van Horn | General Manager, Bracero Cocina de Raiz
- Showmanship, concerning artistic performing such as in Theatre, is the skill of performing in such a manner that will appeal to an audience or aid in conveying the performance’s essential theme or message.
- Profitable showmanship frequently appeals to pathos. Showmen aim to display goods with tact in order to sell an object or a show.
It’s marketing, and the next generation of winemakers and wine drinkers depend on us to set the tone and provide the showmanship which is relevant and necessary to our current market. These young sommeliers are in touch with the next generation of wine drinkers. Let’s make sure to mentor them and inspire them to take the reigns.
- What will we be remembered for?
- What did we do to advance our profession?
Our legacy is up to us.