to top

Wine and the Experience Economy: Examples from Oregon

  By Carl Winston, Director, L. Robert Payne School of Hospitality & Tourism Management at San Diego State University   You may have read about the Experience Economy and how people nowadays are “collecting memories” via experiences of all sorts. Today’s winemakers, tasting rooms and venues are all stepping up their game to make wine experiences even more competitive.   I would argue you are competing not just with one another but also with activities ranging from movie theaters to hiking to shopping.   On a recent trip through Oregon, I stopped by the Willamette Valley to visit a couple of venerable “Dundee Hills” favorites. I had wonderful, traditional and expensive tasting experience, conversations with winemakers and a lovely day in the summer sun. As a “wine geek” this was a mini nirvana experience for me.   One or two of the places seemed more “down to earth” than others and some were superbly polished but a little “stiff.” I liked...

Continue reading

Of Tropes and Traps

Our Los Angeles Panel Lays the Groundwork for - and Discovers the Pitfalls - of Blind Tasting   [caption id="attachment_889" align="alignnone" width="2000"] The lineup for our first Blind Side tasting included wines from Rioja, Napa Valley, Collio, Valle de Uco, Sonoma and Chinon.[/caption] Story and Photos by Karen Moneymaker With so much emphasis being placed on sommeliers today for testing and structured tasting, The Somm Journal decided to roll up our shirtsleeves and dive into the world of blind tasting, pairing two sommeliers from our team—Allyson Gorsuch, Deputy Editor and Advanced Sommelier, and Karen Moneymaker, Senior Editor and Certified Sommelier—with Master Sommelier Christopher Miller and Advanced Sommelier Eduardo Bolaños. Guided and grilled by the erudite Christopher Miller, MS, here is what we unearthed in our first tasting. Be careful about ambiguous terms: It is fun to get creative with descriptors when tasting, but be careful of terms that might mean one thing to you and something...

Continue reading