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Atmosphere Engineer

Woody van Horn | General Manager, Bracero Cocina de Raiz As we look at our field of work, one of the duties that sets sommeliers apart from the rest of the wine industry is the act of service, which goes hand-in-hand with hospitality.  I would raise the point that a strong element of service is in fact, showmanship.  From Wikipedia:  Showmanship, concerning artistic performing such as in Theatre, is the skill of performing in such a manner that will appeal to an audience or aid in conveying the performance's essential theme or message. Profitable showmanship frequently appeals to pathos. Showmen aim to display goods with tact in order to sell an object or a show. As the sommelier profession changes and evolves, and as millennials shape our industry, it is important to respect our past while also improving our industry standards by embracing and guiding this evolution. As the new generation takes over the floor...

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