The Rise of the California Underdog – An In-Depth Exploration of Southern California Wine Country

Seminar Description

Many consumers don’t realize that the history of California vine plantings and commercial vineyards actually started in Southern California -- in San Diego, Los Angeles and Baja -- versus in the North. The objective of this seminar is to engage in a conversation about the past, present and future outlook for Southern California wine country – right here in SommCon’s own backyard.

While all underdog wine regions have to work to overcome challenges like the lack of awareness, past stereotypes and stigmas, consumers nevertheless delight in being among the first to discover "hidden gems". With a Mediterranean climate, well-draining soils, and a veritable A-Z of varieties that thrive, Southern California – namely the Temecula Valley – is an often misunderstood but important wine region to uncover.

Led by MW candidate and San Diego local Lindsay Pomeroy, this panel discussion will include winemakers from Southern California who will discuss the growth of the region, and share a lineup of wines -- including robust and age-worthy Syrah, Sangiovese and Bordeaux blends -- that illustrate Temecula Valley’s suitability for growing quality grapes and producing premium wines. This seminar will help educate the attendees why these wines are unique and stand out among others.


Lindsay Pomeroy

Event Info:

  • Thursday, November 16
  • 4:15 p.m. - 5:30 p.m.
  • Marriott Marquis San Diego Marina
  • Trade Members & Wine Enthusiasts