The Secrets to Creative Italian Wine Lists…That Sell!

Seminar Description

Some of the best wine lists don’t follow the classic format of regional sections or groupings by color or grape variety. Most Italian wines, with their 400+ denominations and 500+ indigenous grape varieties, would be unrecognizable and confusing in such a format. Yet diversity in wine choices and styles is clearly Italy’s strongest suit!

How can wine directors manage the intimidation factor so customers can comfortably explore their lists, and then get down to do what they came in for—sitting back, relaxing, and enjoying good food & wine?

Kathy Morgan, MS, who wrote an inventive and successful Italian wine list while she was wine director at Aggio in Washington DC and Geralyn Brostrom, Director of Italian Wine Central will share some strategies for creating Italian wine lists that offer depth, variety, and value that also let the personality of Italian wines shine through.

Presenter

Geralyn Brostrom, Co-Founder and Educational Director of Italian Wine Central
Kathy Morgan, Master Sommelier, Southern Glazer Wine & Spirits

Event Info:

  • Tuesday, July 24
  • 4:15 p.m. - 5:30 p.m.
  • The Westin Georgetown
  • Trade Only; Basic Wine Knowledge Required
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Location