Broaden Your Palate. Shape Your Future.

Explore the business of wine, beer and spirits at SommCon. From live conferences and events to on-demand streaming education and resources, SommCon connects the professional alcohol beverage community with suppliers, both domestic and international.

2025 Brands to Watch

The 2025 Brands To Watch list, presented by SommCon and The Tasting Panel Magazine, shines a spotlight on beverage brands making waves in the industry.

This exclusive recognition offers:
A product spotlight in The Tasting Panel Magazine
Inclusion in SommCon’s digital and social marketing campaigns
A feature in the 2025 Brands To Watch Press Announcement
A 3-minute video showcase on SommGo

Early entry savings are available until December 31! Submit now and save $500 before rates increase to $2,500.

SommCon Conference

June 2-3 inWashington, DC
Fall 2025 in San Diego, California

SommCon Conference features three days of education, mentorship, and networking opportunities for beverage professionals. Taste and explore wine regions from around the world and participate in discussions covering a variety of critical topics facing today’s beverage professional including career development, sales, leadership, sustainability, corporate responsibility, DE&I, regulatory issues, and beyond.

SommCon Beverage Expo

Where the professional adult beverage industry does business

Fall 2025 in San Diego, California

Co-located with SommCon, the premier wine and spirits conference in North America, the Beverage Expo connects on- and off-premise buyers, importers, and distributors with domestic and international beverage brands in wine, beer, spirits and the emerging low and no alcohol category.

Resources to Level up Your Beverage Career

SommCon offers many tools and programs to enhance your skills and knowledge and grow your network.

SommGo

On-demand streaming service for beverage industry professionals and enthusiasts to learn from the greatest minds and palates in wine, beer, and spirits. Learn and explore on your own time while building your skills.

Clos Wine Shop's Paul and Juerie Masters

SommConfidential

SommCon spotlights essential voices and professionals from throughout the industry shaping the future of the business of wine. Explore news and updates from your peers as well as seeing the latest SommCon news.

SommCon Atlanta 2022

Scholarships

Scholarship recipients receive complimentary access to SommCon Conference & Beverage Expo and are paired with mentors in the industry who provide leadership, insights, and coaching geared towards career development.

From Past SommCon Events