SommCon
Beverage Expo

The only beverage trade show on the West Coast bringing together the entire adult beverage market

Co-located with SommCon, the premier wine and spirits conference in North America, the Beverage Expo connects on- and off-premise buyers, importers, and distributors with domestic and international beverage brands in wine, beer, spirits and the emerging low and no alcohol category.

Beverage Expo Hours & Location

October 5-7, 2024 at Town & Country Resort in San Diego, California

Saturday, October 5, 2024
5:00 PM – 7:00 PM PT
Sunday, October 6, 2024
12:00 PM – 5:00 PM PT
Monday, October 7, 2024
11:00 AM – 4:00 PM PT

Who attends SommCon Beverage Expo?

On- and off-premise alcohol beverage buyers, wholesalers, distributors and importers, educators, authors, and sommeliers looking to level up their careers, find new producers, and improve their networks

SommCon 2024 Passes & Pricing​

All Access

$629($346 Savings - Ends June 30)
  • ✓ Full Conference Pass
  • ✓ Keynote Sessions
  • ✓ All Seminars & Tastings
  • ✓ Women in Craft Forum
  • ✓ Women in Craft Meet Up
  • ✓ Beverage Expo Pass
  • ✓ Expo Hall Education
  • ✓ Welcome Happy Hour
  • ✓ SommChill Party
  • ✓ 1 Year Subscription to SommGo ($125 Value)

Full Conference Pass

$525($300 Savings - Ends June 30)
  • ✓ Full Conference Pass
  • ✓ Keynote Sessions
  • ✓ All Seminars & Tastings
  • ✓ Beverage Expo Pass
  • ✓ Expo Hall Education
  • ✓ Welcome Happy Hour
  • ✓ 1 Year Subscription to SommGo ($125 Value)

Women in Craft Forum

$125($125 Savings - Ends June 30)
  • ✓ Women in Craft Forum
  • ✓ Women in Craft Meet Up
  • ✓ Beverage Expo Pass
  • ✓ Expo Hall Education
  • ✓ Welcome Happy Hour
  • ✓ 1 Year Subscription to SommGo ($125 Value)

Expo Only
Buyers/Trade

$49($20 Savings - Ends June 30)
FREE for Qualified Buyers
  • ✓ Beverage Expo Pass
  • ✓ Expo Hall Education
  • ✓ Welcome Happy Hour
  • ✓ 1 Year Subscription to SommGo ($125 Value)

Expo Only
Non-Exhibiting Supplier

$125($50 Savings - Ends June 30)
  • ✓ Beverage Expo Pass
  • ✓ Expo Hall Education
  • ✓ Welcome Happy Hour
  • ✓ 1 Year Subscription to SommGo ($125 Value)

Stay in the know... Sign up to receive updates on participating suppliers and resources at the Beverage Expo.

Experiences at SommCon Beverage Expo

SommCon Atlanta 2022

Hosted Buyer
Program

Qualified applicants will receive a complimentary full conference pass as well as travel and accommodations. 

Craft Producers
Pavilion

Say hello to the new bevs on the block at the Craft Producers Pavilion, dedicated to small producers and family-owned wine, beer, and spirits brands.

Career Coaching & Resource Center

Complete with career coaching, resume workshops, mentorship, headshots, and resources for continuing education, certifications, and professional development.

BevTech
Showcase

Explore cutting-edge technology brands revolutionizing the beverage industry and insights on the intersection of technology and the professional alcohol beverage industry.

Content Studio

A bespoke filming environment where creativity and expertise converge, enabling the production of high quality educational content, captivating industry podcasts, and more. 

SommCon's Concours d'Vin & Concours d'Spirits Wine & Spirits Competition

Concours Winners Circle

Discover the wines and spirits that received top honors during SommCon’s 2024 Concours d’Spirits and Concours d’Vin competitions presented by The SOMM Journal.

Education Stage

Conversations on insights, trends, and critical topics facing beverage industry professionals today, all led by some of the brightest minds in beverage.

Fun & Games

Get competitive, have fun, and win big in a series of fun and games, such as trivia, spelling bees, and blind tasting battles, that help you build your network (and your trophy wall).

Expo Experiences

  • New Products Showcase

  • Craft Producers Pavilion

  • Educational Seminars on the Show Floor

  • Concours d’Spirits & Concours d’Vin Winners Circle

  • One-on-One Meetings with Buyers and Suppliers

  • Mentorship Lounges

  • Hosted Buyer Program

  • …and more to come!

Exhibit at the 2024 SommCon Beverage Expo

Booth Type
Early Rate (Ends August 15, 2024)
Standard Rate (Begins August 16, 2024)
Standard Booth (10′ x 10′)
$2,600
$3,100
Half Booth (5′ x 10′)
$1,950
$2,450
Craft Producers Pavilion (6′ Counter Height Table Top Exhibit)
$1,650
$2,150
Raw/Bulk Space (20′ x 20′ Minimum)
$25/sq ft
$30/sq ft