SommCon Conference
& Beverage Expo
September 7-9, 2025
Rancho Bernardo Inn in San Diego, CA
Stay tuned! Attendee registration opens April 2025
An Unmatched Experience for Wine and Spirits Education and Professional Development
Regional & Varietal Explorations
Improve your palate and explore wine growing regions from across the globe, diving deep into varietal and terroir comparisons, blind tastings, and more.
Professional Development & Industry Trends
Choose from 30+ workshops and master classes led by beverage industry trailblazers on critical topics like career development, sales, leadership, sustainability, corporate responsibility, DE&I, regulatory issues and beyond.
Networking & Community
At SommCon, the right people are in the room. Build your network and create career-long relationships to help you along your professional path.
Get a first look at the conference agenda and upates on who's speaking at SommCon.
WHY ATTEND SOMMCON SAN DIEGO
Learn from more than 50 industry leading educators
Connect with movers and shakers of beverage alcohol
Explore hundreds of global wines, beers, and spirits
AGENDA AT A GLANCE
SUNDAY, SEPTEMBER 7
- Registration
- Pre Conference Round Table Discussions
- Wine & Spirit Certifications
- Opening General Session
- Welcome Party
MONDAY, SEPTEMBER 8
- Registration
- Mentorship Breakfast (Invitation Only)
- Hosted Buyer Breakfast (Invitation Only)
- Wine & Spirit Seminars
- Supplier Education Seminars
- Conference Lunch
- SommCon Beverage Expo (Trade Tasting)
- Networking Reception
- SommChill After Party
TUESDAY, SEPTEMBER 9
- Registration
- Hosted Buyer Bottle Blitz (Invitation Only)
- Wine & Spirit Seminars
- Supplier Education Seminars
- Conference Lunch
- SommCon Beverage Expo (Trade Tasting)
- SommCon Impact Awards
Meet with Suppliers at the SommCon Beverage Expo
Your SommCon San Diego conference pass includes access to the largest, most impactful trade tasting on the West Coast
Wineries
Distilleries
Low & No ABV
