SommCon San Diego
Conference & Beverage Expo
November 3-5, 2026
Rancho Bernardo Inn in San Diego, CA
An Unmatched Experience for Wine and Spirits Education and Professional Development
Regional & Varietal Explorations
Improve your palate and explore wine growing regions from across the globe, diving deep into varietal and terroir comparisons, blind tastings, and more.
Professional Development & Industry Trends
Attend workshops and master classes led by beverage industry trailblazers on critical topics like career development, program profitability, sales, leadership, sustainability, corporate responsibility, DE&I, regulatory issues and beyond.
Networking & Community
At SommCon, the right people are in the room. Build your network and create career-long relationships to help you along your professional path through experiences designed to cultivate community.
AGENDA AT A GLANCE
TUESDAY, NOVEMBER 3
- Wine & Spirit Certifications
- Buyer & Supplier Roundtable Discussions
- Tasting & Educational Seminars
- Opening Keynote with Datassential
- First Pour Welcome Party
WEDNESDAY, NOVEMBER 4
- Profitability Bootcamp Sessions
- Tasting & Educational Seminars
- SommCon Beverage Expo
- SommChil: Vino & Vinyl After Party
Featuring Cristie Norman, Emily Wines MS, The Court of Master Sommeliers Americas, Coravin, and more.
THURSDAY, NOVEMBER 5
- Tasting & Educational Seminars
- Your Brain on Wine: Are You a Super Taster?
- Leadership, Career & Sales Sessions
- SommCon Beverage Expo
- SommCon Imprint Awards
WHY ATTEND SOMMCON SAN DIEGO
Learn from 50+ industry leading educators
Connect with movers and shakers of beverage alcohol
Explore hundreds of global wines, beers, and spirits
Profitability Bootcamp
Built for wine and spirits buyers accountable for the bottom line.
Building on SommCon’s core wine and spirits education, the Profitability Bootcamp expands the conference program to address what buyer roles demand today — pricing decisions, margin mix, inventory discipline, supplier strategy, and program performance.
What You’ll Explore
- Margin & Pricing Strategy
- Inventory & Cash Flow
- Performance Metrics
- P&L Literacy
- Portfolio Strategy
- Sourcing Decisions
Meet with Suppliers at the SommCon Beverage Expo
Your SommCon San Diego conference pass includes access to the largest, most impactful trade tasting on the West Coast
Wineries
Distilleries
Low & No ABV
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Meet SommCon San Diego
Sponsors & Partners
