We’re excited to announce that registration is officially open for the 2025 SommCon Conference & Beverage Expo, returning to San Diego September 7–9, 2025! Whether you’re looking to attend or exhibit, you can now secure your spot at this year’s event.
Why Attend SommCon?
Known for delivering industry-leading education and fostering career-long relationships, SommCon is the destination for the beverage community to gather and share insights, elevate craft, and drive the future of the industry forward.
The 2025 conference arrives at a pivotal time for professionals across all tiers of the beverage landscape. From skill-building seminars to mentorship, certifications, and peer-to-peer discussions, attendees gain actionable tools to meet the moment—whether navigating regulatory shifts, evolving consumer preferences, or portfolio strategy.
Tailored for on- and off-premise alcohol beverage buyers, sommeliers, distributors, importers, educators, and hospitality decision-makers, programming is led by top minds and wine, beer, and spirits, and generously supported by industry suppliers, AVAs, and media, including The SOMM Journal and The Tasting Panel Magazine.
New for 2025: Pre-Conference Roundtables
This year, SommCon introduces a dynamic series of pre-conference roundtable discussions—an opportunity for attendees to connect in focused, peer-driven groups and tackle today’s most pressing industry challenges together. Tailored for national buyers, small/boutique businesses, and suppliers, these interactive sessions are designed to spark honest dialogue, surface creative solutions, and foster actionable takeaways from real-world experience.
Discover What’s Next in Beverage at the SommCon Beverage Expo
Alongside the conference is the West Coast’s largest and most impactful trade tasting, the SommCon Beverage Expo. The expo brings together domestic and international beverage brands across wine, beer, spirits, and the low- and no-alcohol category to connect with on- and off-premise buyers, importers, and distributors. Designed with business growth in mind, the Beverage Expo creates space for meaningful buyer-supplier networking, new product discovery, and portfolio development.
Our New Venue: Rancho Bernardo Inn
Now in a new location at the Rancho Bernardo Inn, SommCon offers a more intimate, connected experience for beverage professionals seeking real conversation and lasting community. Set on a stunning property in North County San Diego, the venue provides a campus-style setting ideal for networking, learning, and focused discovery.
Registration is open now! Secure your spot before prices increase. Agenda and additional details coming soon.