Broaden Your Palate. Shape Your Future.

Explore the business of wine, beer and spirits with SommCon. From live conferences and events to on demand streaming education and resources, SommCon connects the professional alcohol beverage community with suppliers both domestic and abroad.

SommCon Conference

San Diego, California

SommCon San Diego features three days of education, mentorship, and networking opportunities for beverage professionals and serious enthusiasts of wine and spirits. Taste and explore wine regions from around the world and participate in discussions covering a variety of critical topics facing today’s beverage professional including sales, leadership, sustainability, corporate responsibility, DE&I, regulatory issues, and beyond.

SommCon Beverage Expo

San Diego, California

Co-located with SommCon, the premier wine conference in North America, the SommCon Beverage Expo connects on- and off-premise buyers, importers, and distributors with domestic and international beverage brands in wine, beer, spirits and the emerging low and no alcohol category.

Resources to Level up Your Beverage Career at Your Fingertips.

On your device. On your time. On demand.


On-demand streaming service for beverage industry professionals and enthusiasts to learn from the greatest minds and palates in wine, beer, and spirits.

Virtual Events

Networking knows no bounds with SommCon virtual events. Tune in to our online Buyers Forum series featuring live tastings and discussions hosted by producers around the world.

Clos Wine Shop's Paul and Juerie Masters


From fresh faces to up-and-coming places, SommCon spotlights essential voices and professionals from throughout the industry shaping the future of the business of wine.

From Past SommCon Events