Attendee & Exhibitor Registration Now Open

SommCon®, the preeminent gathering for wine, beer, and spirits professionals, announces dates for 2024 symposium and tradeshow in San Diego, California. SommCon returns to Town & Country Resort, October 5-7, for an immersive three days into the world of wine, beer, and spirits.

After nearly a decade in production, SommCon has curated a community of beverage trailblazers, offering on- and off- premise buyers, wholesalers, importers, distributors, sommeliers, beverage directors, educators, and media an unmatched experience for wine and spirits education and career development. Three immersive days at the Town & Country Resort set the stage for more than 30 workshops and master classes spanning six tracks: Advanced Tasting Techniques, Beer & Spirits, Climate & Sustainability, Financial Acumen & Business Management, Professional Development, and Regional Explorations.

With record growth in attendance and brand participation in 2023, SommCon Beverage Expo returns with a robust marketplace, connecting more than 1,000 on- and off-premise buyers, importers, and distributors with domestic and international producers of wine, beer, spirits, and brands in the low and no alcohol category. The trade show features innovation zones and educational stages, a Craft Producers Pavilion for emerging craft brands, facilitated buyer-supplier meetings, showcase of 2024 Concours d’Spirits and Concours d’Vin medal winners, and Bottle Shot Lounge where producers have the opportunity to obtain professional product photography.

SommCon attendees can anticipate several new experiences during the 2024 Conference & Beverage Expo:

Hosted Buyer Program

Professional alcohol beverage buyers are invited to apply to attend SommCon as a hosted buyer. Qualified applicants will receive a complimentary full conference pass as well as travel and accommodations. Applications expected to open late spring.

Career Coaching & Resource Center

A space dedicated to professionals looking to take their beverage career to the next level, complete with career coaching, resume workshops, mentorship, professional headshot studio, and brand partners who provide training and resources for continuing education, certifications, and professional development.

Fun & Games

Get competitive, have fun, and win big in a series of fun and games such as trivia, spelling bees, and blind tasting battles that help you build your network and your trophy wall.

BevTech Showcase

The future of beverage starts at the BevTech Showcase, a discovery hub for cutting-edge technology brands revolutionizing the beverage industry and insights on the intersection of technology and the professional alcohol beverage industry.

Content & Creator Studio

Brands and creators are invited to seize the opportunity for collaboration while surrounded by the brightest minds in the beverage industry. The SommContent Studio offers a bespoke filming environment where creativity and expertise converge, enabling the production of high quality educational content, captivating industry podcasts, and more.

SommCon takes place at Town & Country Resort in San Diego, an iconic Southern California resort brimming with retro charm. The property features newly renovated guestrooms, resort-style pool, on-property dining including award-winning restaurant, ARLO, and a sprawling 295,050 square feet of meeting and event space.

Registration for SommCon Conference & Beverage Expo is now open.

Brands interested in sponsorship or exhibit opportunities should contact


SommCon® is the premier gathering for professionals in the wine, beer, and spirits industry, offering unparalleled opportunities for education, networking, and career development. SommCon Conference & Beverage Expo offers a comprehensive program of wine and spirits education, professional development, mentorship and networking opportunities, and a vibrant marketplace showcasing domestic and international producers of wine, beer, spirits, and brands in the low and no alcohol category. SommCon produces Concours d’Spirits and Concours d’Vin, impartial competitions of domestic and international wines and spirits, in partnership with The SOMM Journal, and SommGo, an on-demand streaming service featuring educational content for the global wine, beer, and spirits industry. SommCon is produced by Fast Forward, an event production house that specializes in consumer and business events in wine, beer, spirits, culinary, and hospitality.

Media Contact:
Casey Clements, Fast Forward Events