SommCon Brand Partnerships

Connect Your Brand
With Beverage Buyers

SommCon is the trade platform where the beverage industry connects, learns, and makes buying decisions. Through two bi-coastal events, brands gain direct access to a national network of buyers, beverage directors, distributors, and media shaping today’s beverage market.

Two Markets. One Unified Platform.

SommCon DC
April 12–14 | The Westin Georgetown

SommCon San Diego
November 3–5 | Rancho Bernardo Inn

A platform built for the modern beverage industry.

Today’s beverage buyer is responsible for more than wine. Spirits, beer, RTDs, and emerging categories now sit alongside traditional wine programs. SommCon brings together the full spectrum of beverage professionals in a trade environment designed to support how the industry actually operates today.

A National
Buyer Network

SommCon brings together beverage decision-makers from across the hospitality and retail landscape. Attendees include beverage directors, buyers, sommeliers, retail leaders, importers, distributors, and educators from across the U.S.

MORE THAN HALF

50%

buy or Influence buying decisions for wine, beer, and spirits

THEY’RE LEADERS

40%

are the final
decision maker in
their organization

NEARLY ONE THIRD

27%

hold at least one high-level certification in wine, beer, or spirits

NEW LEADS YOY

68%

are first-time attendees year-over-year

Ways Brands Partner With SommCon

Onsite Experiences

Educational Programming
Beverage Expo
Hosted Lunches and Dinners
Hospitality Suites
Hosted Buyers and Scholarships
Mentorship and Networking Programs
Social Events and Mixers
Headshots and Photo Booth

Digital & Media

Virtual Seminars and Classes
Buyer’s Forum and Tasting
Product Showcases
Personality Profiles
Custom Content and Programming
Written Articles and Blog Content
Email Newsletters
Social Media Promotion

Industry Competitions

Concours d’Spirits
Concours d’Vin

Access The SommCon Partnership Deck

SommCon connects beverage brands with the buyers shaping today’s hospitality landscape. Through two national events, partners gain meaningful access to decision-makers across wine, spirits, beer, and emerging beverage categories.

Inside the deck you’ll find:

✓ Exhibitor opportunities
✓ Sponsorship activations
✓ Audience insights
✓ Partnership packages