Exhibit at the SommCon Beverage Expo

The West Coast's Largest Trade Tasting

Connecting on- and off-premise buyers, importers, and distributors with domestic and international beverage brands in wine, beer, spirits and the low and no alcohol category

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Beverage Expo Hours & Location

September 8-9, 2025
Rancho Bernardo Inn in San Diego, California

Monday, September 8
12:30pm – 2:00pm*
3:30pm – 6:00pm

Tuesday, September 9
12:30pm – 2:00pm*

*Beverage Expo open only to attendees with a SommCon conference pass at this time

Build Connections that Propel Your Brand Forward

Meet with on- and off-premise alcohol beverage buyers, wholesalers, distributors and importers, educators, authors, sommeliers, and media looking to level up their careers, discover new producers, and improve their networks.

Buyer Profile

  • More than 50% of attendees buy or Influence buying decisions for wine, beer, and spirits
  • 82% On-Premise, 24% Off-Premise
  • 40% are the final decision maker in their organization

Want more insights? Access our Brand Partnerships Deck to learn more about the community we serve and opportunities to work together.

How You Can Paricipate

Exhibits & Activations

Educational Seminars

Sponsorship & Branding

Media & Marketing

Who exhibits at the Beverage Expo?

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  • Wineries
  • Breweries
  • Distilleries
  • Importers
  • Distributors
  • AVAs
  • Marketing Boards
  • Associations
  • Educational Institutions
  • Beverage Tech & Saas
  • Glassware
  • Preservation
  • Services & Solutions
  • Media
  • Retail / POS
  • Merchandise
  • Membership Organizations

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Beverage Expo Experiences

Hosted Buyer Program

An opportunity for deep engagement with wine and spirits buyers

Craft Producers Pavilion

Dedicated to small producers and family-owned wine, beer, and spirits brands.

Career Center

Resources for continuing education, certifications, and professional development

Content Studio

Filming environment for production of industry podcasts and social media content

BevTech Showcase

Explore cutting-edge beverage technology revolutionizing the wine and spirits industry

Concours Winners Circle

A spotlight on medal winners from Concours d’Spiriits and Concours d’Vin

NEW! Supplier Education

Insights, trends, and critical topics facing wine and spirits producers

Networking Events

An opportunity to step out from behind your booth and connect with the community

Packages & Pricing

Download our brand partnerships deck to view 2025 exhibit packages and pricing