Exhibit at SommCon DC
Beverage Expo

The District’s Signature Wine & Spirits Trade Tasting Coming April 13-14, 2026

Connecting on- and off-premise buyers, importers, and distributors with domestic and international beverage brands across wine, beer, spirits, and the low- and no-alcohol category.

Exhibit registration opens in early December 2025!

Beverage Expo Hours & Location

April 13-14, 2026
Washington, D.C.

Monday, April 13
12:30pm – 2:00pm*
3:30pm – 6:00pm

Tuesday, April 14
12:30pm – 2:00pm*

*Beverage Expo open only to attendees with a SommCon conference pass at this time

Build Connections That Propel Your Brand Forward

SommCon unites producers, importers, distributors, and service providers with the buyers and decision-makers who shape the U.S. beverage market.

At the Beverage Expo, gain direct access to on-premise and off-premise buyers, beverage directors, wholesalers, educators, sommeliers, bartenders, and media across every category – wine, beer, spirits, RTDs, and low/no.

Buyer Profile

  • Majority of attendees buy or Influence buying decisions for wine, beer, and spirits
  • Predominantly on-premise buyers, with strong representation from off-premise retail and regional distributors

Want more insights? Access our Brand Partnerships Deck to learn more about the community we serve and opportunities to work together.

How You Can Participate

Exhibits & Activations

Educational Seminars

Sponsorship & Branding

Media & Marketing

Who exhibits at the Beverage Expo?

  • Wineries
  • Breweries
  • Distilleries
  • Importers
  • Distributors
  • AVAs
  • Marketing Boards
  • Associations
  • Educational Institutions
  • Beverage Tech & Saas
  • Glassware
  • Preservation
  • Services & Solutions
  • Media
  • Retail / POS
  • Merchandise
  • Membership Organizations

Stay in the know... Sign up to receive updates on participating suppliers and event news.

Beverage Expo Experiences

Hosted Buyer Program

An opportunity for deep engagement with wine and spirits buyers

Craft Producers Pavilion

Dedicated to small producers and family-owned wine, beer, and spirits brands.

Career Center

Resources for continuing education, certifications, and professional development

Content Studio

Filming environment for production of industry podcasts and social media content

BevTech Showcase

Explore cutting-edge beverage technology revolutionizing the wine and spirits industry

Concours Winners Circle

A spotlight on medal winners from Concours d’Spiriits and Concours d’Vin

Supplier Education

Insights, trends, and critical topics facing wine and spirits producers

Networking Events

An opportunity to step out from behind your booth and connect with the community

Packages & Pricing

Download our brand partnerships deck to view 2026 exhibit packages and pricing.