Free Webinar
Thursday, Feb 26, 2026
10:00 AM – 11:15 AM PST
Presented in partnership with Datassential, a global leader in food and beverage intelligence.
As the beverage world accelerates — from functional hybrids and tech-enabled experiences to bold new flavor platforms — wine and spirits are both challenged and uniquely positioned to lead.
This webinar gives senior leaders a forward-looking, cross-category view of where adult beverages are headed in 2026 and beyond. We’ll unpack how emerging formats, global influences, wellness-minded choices, and shifting generational attitudes are redefining premium, occasion, and value — and show how to translate these signals into smarter portfolio bets, innovation roadmaps, and on-/off-premise strategies that keep wine and spirits at the center of the conversation.
Meet The Speaker
Colleen McClellan
Chief Customer Officer, Datassential
Colleen has over 25-years’ experience in strategy, marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is Chief Customer Officer Emerging Markets with Datassential. She is a Master of Wine candidate, certified Sommelier, Certified Specialist in Wine (CSW) and Diploma from Wine Spirit Education Trust (DipWSET). She holds an MBA in International Business, MS in Managing Information Systems, and a BS in Neurobiology and Physiology.