Profitability Bootcamp
Built for wine & spirits buyers
accountable for the bottom line
Included with Full Conference Pass
April 12–14, 2026 in Washington, D.C.
November 3–5, 2026 in San Diego, CA
What It Means to Be a Buyer Today
Being a wine buyer today means
more than choosing great wines.
Buyers are increasingly accountable for how beverage programs perform — not just creatively, but financially. Pricing decisions, margin mix, inventory discipline, and supplier strategy all sit closer to the buyer role than they once did.
The Profitability Bootcamp was built to support this reality.
Built for Professionals Accountable for Outcomes
The Profitability Bootcamp is designed for professionals responsible for (or preparing to take on) wine and spirits purchasing and program performance.
What You'll Explore
Margin & Pricing Strategy
Inventory & Cash Flow
Performance Metrics
Tracking what matters and aligning teams around outcomes.
P&L Literacy
Reading beverage financials and communicating performance clearly.
Portfolio Strategy
Sourcing Decisions
Evaluating options, managing risk, and making choices that hold up.
Buyer Round Tables
Real talk. No scripts.
Sometimes the best learning happens off the record.
Our buyer round table creates space for candid conversations about challenges that don’t have textbook answers.
Get answers you can’t Google.
Navigate tricky vendor relationships. Benchmark your compensation. Talk through scenarios where policy meets reality.
Peer-led. Confidential. Just buyers helping buyers.
Complete flexibility.
Zero additional cost.
- Included with a Full Conference Pass
- Choose the sessions most relevant to your role
- Participate alongside tastings and other conference education
- Live, in-person sessions integrated into the SommCon agenda
- Practical materials provided for reference after the conference
Need approval to attend?
Choose Your Market
The Profitability Bootcamp is available at both 2026 conferences.
Questions
Who is the Profitability Bootcamp designed for?
The Profitability Bootcamp is built for wine and spirits buyers and professionals accountable for beverage purchasing and program performance — including beverage directors, beverage managers, operators, hotel and resort outlet leaders, and aspiring and future buyers preparing to take on purchasing responsibility.
Is the Profitability Bootcamp included with my conference pass?
What topics does the Profitability Bootcamp cover?
The Bootcamp focuses on the real-world business of beverage buying, including:
- Pricing and margin strategy
- Inventory, variance, and purchasing discipline
- Portfolio and supplier decision-making
- Labor-aware service models
- Demand, guest loyalty, and repeat business
Sessions are designed to be practical, applied, and immediately usable.
Are Round Tables part of the Profitability Bootcamp?
Yes. Buyer-only round tables are a core part of the Bootcamp experience, offering facilitated, peer-level discussions where buyers can talk candidly about challenges, tradeoffs, and decisions they can’t always unpack at work.
Is the Profitability Bootcamp available at both SommCon conferences?
Yes. The Profitability Bootcamp will take place at both SommCon DC in April and SommCon San Diego in November.
Each market delivers the same buyer-focused framework, with regional context.
Can I attend with other members of my team?
Absolutely. Buyers are encouraged to attend with colleagues from beverage, operations, or leadership to cover more ground and bring shared insights back to their organization.
How do I register, and where can I find pricing?
Registration and pricing are managed by each conference. Visit the conference pages below for current pricing, pass options, and registration details: