Discover What’s Next in Beverage at the SommCon Beverage Expo
Source Smarter at the West Coast's Largest Trade Tasting
Connecting on- and off-premise buyers, importers, and distributors with domestic and international beverage brands in wine, beer, spirits and the low and no alcohol category
Qualified buyers receive free access to the SommCon Beverage Expo
Beverage Expo Hours & Location
September 8-9, 2025
Rancho Bernardo Inn in San Diego, California
Monday, September 8
12:30pm – 2:00pm*
3:30pm – 6:00pm
Tuesday, September 9
12:30pm – 2:00pm*
*Beverage Expo open only to attendees with a SommCon conference pass at this time
Discover What’s Pouring Next.
Build the Beverage Program of Tomorrow.
Step onto the tasting floor where innovation, heritage, and discovery converge. The SommCon Beverage Expo is where buyers in wine, spirits, beer, and beyond connect directly with producers from around the globe—established names and emerging brands alike.
Whether you’re building or refining a beverage program for a restaurant, managing a retail program, sourcing for a distribution portfolio, or keeping your shelves stocked with what’s trending and in demand, this is your opportunity to taste, learn, and build relationships that drive smart, informed purchasing decisions.
Why Attend
Curated Tasting Experience
Explore hundreds of products from every category—wine, spirits, beer, low/no, RTDs, and more—in one dynamic space.
Efficient Sourcing
Discover new brands, build supplier relationships, and streamline buying decisions during one impactful day.
Trade-Only Environment
The Beverage Expo is open exclusively to buyers, somms, importers, distributors, educators, and industry pros.
Educational Opportunities
Attend sessions on emerging trends, market insights, and strategies that impact your bottom line.
Who attends the SommCon Beverage Expo?
Wine & Spirits Buyers
Beverage Directors
Sommeliers
Bar Managers
Retailers
Distributors
Importers
Wholesalers
Brokers
Restaurateurs
Hospitality Professionals
Educators
- Media
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Where Buyers Go to Learn and Lead
Upgrade Your Experience with a SommCon Conference Pass
Upgrade your experience with a SommCon Conference Pass and access in-depth education designed to improve your palate and elevate your wine and spirits expertise.
Alongside the Beverage Expo, the SommCon Conference offers a curated schedule of sessions led by industry trailblazers—covering market trends, regional and varietal explorations, regulatory changes, business strategy, and professional development.
Conference Pass Benefits Include:
- Full access to sessions, panels, and master classes across three days
- Insights from leading educators in wine and spirits
- Tools to navigate current industry challenges—from tariffs to shifting consumer trends
- Peer-to-peer learning and networking in a focused, intimate setting
Whether you’re refining your buying approach, strengthening supplier relationships, or looking to stay sharp in a fast-evolving industry, the SommCon Conference gives you the education and connections to do just that.
